ClothesLook vs Genlook: Catalog Visuals or Try-On Widget? (2026)
ClothesLook vs Genlook comparison: two different uses of virtual try-on. Produce your catalog visuals, or let your visitors try garments on themselves on Shopify.
Short answer: these are not direct competitors, but two different uses of virtual try-on. Genlook is a shopper-facing Shopify widget (the customer tries the garment on their own photo); ClothesLook is a brand-facing production studio (you generate your catalog's on-model visuals: photos, runway video, 360°, 4K). If your priority is great product pages, start with production.
Two different moments in the buying journey
Genlook (genlook.app) acts during the visit: a "try on" button on the product page lets the visitor upload their photo and see the garment on themselves. Quick install from the Shopify App Store, per-generation billing (~$0.08, volume discounts), visitor photos deleted within 7 days according to its public pages. It's a conversion tool whose cost follows your traffic.
ClothesLook acts before going live: you produce the visuals. One garment photo is enough to generate an on-model visual on an AI model from 195 nationalities, consistent across the collection (Identity Lock), derived into poses, scenes, runway video, 360° view and 4K export — about 10 seconds and under $1 per visual.
ClothesLook vs Genlook comparison table
| Criteria | ClothesLook | Genlook |
|---|---|---|
| Primary use | Producing catalog visuals | Try-on widget for visitors |
| Who uses it | The brand / designer | The end customer |
| AI model generation | ✅ 195 nationalities | ❌ (visitor's photo) |
| Collection consistency (Identity Lock) | ✅ | — (not applicable) |
| Runway video & 360° view | ✅ | ❌ |
| Reusable 4K export | ✅ | ⚠️ On-screen rendering |
| Platforms | Shopify, WooCommerce, marketplaces, social | Shopify (widget) + API |
| Pricing model | Credits (<$1/visual) | ~$0.08/generation, traffic-based |
| French + English interface | ✅ | ⚠️ English |
| Free trial | ✅ 20 credits, no card | ⚠️ Offer-dependent |
Information about Genlook comes from its public pages at publication time and may change.
Pricing: fixed production cost vs variable traffic cost
With ClothesLook, the budget is predictable: it depends on the number of products in your catalog (under $1 per visual, with videos and variants included in the credits). With Genlook, cost follows traffic: every visitor try-on consumes a credit (~$0.08) — economical for a small store, worth watching as your audience grows. Compare ClothesLook plans for your catalog volume.
Verdict: which one (or both)?
- Start with ClothesLook if your product pages lack professional on-model visuals — that's the prerequisite: a try-on widget can't compensate for weak product photos.
- Add Genlook later if your Shopify store has traffic and you want to offer personal try-on to your visitors.
- The two complement each other: ClothesLook produces the catalog, Genlook personalizes the experience.
Go further
- How to add virtual try-on to your Shopify store
- Best AI virtual try-on and fashion model tools (2026)
- ClothesLook vs Fashn AI: which tool should you choose?
Ready to produce your visuals? Discover ClothesLook virtual try-on — 20 free credits, no credit card required.
Frequently asked questions
No. Genlook is a Shopify widget where the visitor uploads their own photo to try the garment on the product page. ClothesLook is a production studio: the brand generates its own on-model visuals (photos, videos, 360°) for the whole catalog, before publishing. The two can actually complement each other.